Be Aware of FREE SMS or Unlimited SMS

Everyone that receives mobile marketing messages through SMPP technology have opted-in to mobile campaigns. Carriers have the ability to block most spam going to mobile phones. Spam is identified by the deilvery method used. You can send a text message to a mobile phone from your email account and it will go right through like sending a text from a phone. If you try to send groups of text messages this way, the carriers do their best to block them because they're not permission based.There are companies offering FREE or unlimited SMS because they send them through the internet. Those messages are being blocked by the carriers. The result is more than half of the messages sent this way do not get through. Of the messages that get through, you have no way to determine when they'll get delivered? Forget about the 5PM dinner coupon or the retail store coupon 9:30 Saturday morning.

In additional to delivery problems, SMTP (internet) protocol doesn't offer easy database building for your clients. As a mobile marketing reseller, your main focus is to provide the strategies your clients need to succeed. The first part of your mobile strategy is to build scalable databases of customers and prospects. With SMTP protocol, most people opt for a one time coupon as apposed to becoming a mobile subscriber (opt-in).

When a prospect or customer sends a text to a Mobile Reseller that uses SMTP protocol, the response they receive is reply1 to subscribe or reply 2 for todays coupon. Which option would you select? If you're like most people, you'll select option 2 to receive todays coupon only. The problem is that the user isn't added to a database for future marketing. It's like when someone sees a a print coupon and cuts it out of the paper and then turns the page. The prospect is gone and you hope they will contact you.

Mobile Marketing Reseller.net uses carrier grade SMPP technology that provides easy single opt-in to quickly build scalable databases.

Companies selling inferior technology (SMTP) to Mobile Marketing Resellers can be identified by two important characteristics: the mobile short code spells our dotcom, dotnet, dotorg etc.... In addition, when you send a text for a coupon, you have to use two words. The first keyword identifies the website and the second is the keyword.

On the surface this sounds like a great deal, but you wont keep cleints this way. After a couple of months, your clients will have captured few subscribers in their database and will think that Mobile Marketing isn't the road to driving revenu. The truth is that your FREE or unlimted SMS solution doesn't work. Say goodbye to cleints with this solution.

Accoring to the Mobile Marketing Association, The distinction as to which channel should be used for commercial mobile marketing messaging is clear—only SMS should be used. Not only is the SMTP/Email channel strictly designed for use for person to person traffic, it is not reliable enough for commercial mobile marketing messaging due the broad number of items listed above. .To learn more about this topic see the Mobile Marketing Association Consumer Best Practices documents as well as individual carrier guidelines published by mobile operators through their developer sites and messaging aggregation partners. 

Mobile Marketing Reseller.net uses SMPP carrier grade message delivery.

BE AWARE, Mobile Marketing Reseller